Search Engine Optimization
Everyone wants to be on the first page, but not everyone deserves to be there. Your business, brand and website have to earn that right. Google now use over 200 signals in their algorithm for scoring and last year, there were over 540 quality improvements to their search algorithm alone.
Is your company lacking with SEO? SEO can help position your website to grow into a high-quality, authority website. SEO allows you to turn your company into a global empire by expanding your brand awareness and business reach across the world. Our SEO team’s accomplishments are as remarkable as they are diverse: from taking small stores to local domination, to aiding global brands to fend off fierce competition. Our success comes from our diversity: computer scientists, historians, developers, literature gurus, graphic designers, and even a neuroscientist provide our clients with a plethora of talents.
How Our SEO Team Can Help
We help you define your SEO objectives & develop a realistic strategy with you. You may have in-house marketing teams who require support & guidance, or you may need us to be your full SEO team. We work in both ways & advise on the best approach.
We provide thorough in depth audits which can analyze your website to ensure the search engines are able to effectively Identify, crawl & properly index your web pages for maximum visibility and exposure.
Solid keyword & market research help guide SEO strategy and allow us to provide realistic projections and forecasts of opportunity within your market. We don't make wild estimations or promises we can't keep.
How Does a Search Engine Work?
The main concept behind SEO is you will learn how to fully optimize your website for the top search engines. Why does this matter? Why is this important? When you think about the internet as a way websites link to other sites, the way search engines work may make more sense. Search engines check all pages and websites online for two important factors:
The quality and quantity of links they receive
Why Does this Information Matter?
These types of data are needed to display results from search engines when you first enter in a search term. The amount and types of links they receive are necessary so that the search engines can know which order to place the websites in. They keywords are necessary so that the search engine know which phrase or phrases need a page displayed.
What is On-Site SEO?
SEO coaching can teach you more about on-site SEO and why it is important. There are a couple things you should really know before you can say your website is optimized for SEO, these include:
Making your website mobile friendly: Google has been known to heavily penalize websites that are not mobile friendly.
Optimizing your URLS for the various search engines: Having an SEO friendly URL can save you a headache down the road by getting it cleaned up right now.
Making sure your pages load much faster: The speed at which your page loads is vital to the success of your website.
Fixing broken links: broken links can really hurt your website. Google tends to penalize those with multiple broken links on their websites heavily. Therefore, review your links and ensure they are functioning. If you do find some broken links, it’s okay, you will just have to fix them which is what good SEO is all about.